Your Team. Our Commitment.

I founded Upside HR in 2019 with the belief that strong businesses are built through thoughtful people strategy. After more than 15 years leading Human Resources initiatives for startups and high-growth companies, I saw firsthand that many growing brands needed experienced HR leadership long before they were ready for a full internal HR department.

Since then, I’ve partnered with founders and leadership teams across beauty, wellness, technology, and consumer goods industries to build scalable, people-centered organizations during periods of rapid growth and transformation.

At Upside HR, our experience spans the full employee lifecycle, including organizational design, recruiting, performance management, compliance, compensation strategy, benefits, employee relations, and culture development. We’ve helped companies navigate significant milestones including $100M+ revenue growth, international expansion, operational scaling, and B-Corp certification initiatives. Our clients gain an experienced HR partner who integrates seamlessly with their team, brings a thoughtful and highly personalized approach, and provides the level of strategic partnership typically associated with an in-house HR leader.