Upside HR · Fractional HR

People strategy,tailored to your company.

Fractional HR for fashion, beauty & consumer lifestyle companies — and the founders building what's next.

At Upside HR, we partner with beauty, fashion, and consumer lifestyle companies as strategic HR business partners to build the people and operational foundations needed to scale quickly and achieve key growth milestones. From early hiring and compliance to leadership development, compensation, and culture, we help growing brands build strong, scalable teams at every stage of growth.

A collage of beauty, skincare and lifestyle imagery

We serve

FashionBeautyTechWellnessHospitalityLifestyle

What we do

Strategic HR for growing brands.

We provide embedded fractional HR support across the entire employee lifecycle, partnering closely with leadership as both a strategic thought partner and hands-on HR resource. From hiring and foundational policies to leadership development, compensation, and culture, we help growing companies build the people infrastructure needed to scale and achieve key business milestones.

01

First Hires & Scaling

From your first hire to your fiftieth — we design hiring strategies, onboarding, and team structures built for growth.

02

Foundations & Policy

Practical people policies, written in plain language. Documents that protect your business and unlock the next stage of growth.

03

International Expansion

We guide hiring, contracts, and operations with expertise across international markets.

04

Compliance, Built to Scale.

Select and implement the right HRIS, payroll, and people tools a stack that streamlines operations as you scale.

05

Leadership Development

Coaching for founders and first-time managers. We build leaders who can scale teams and drive performance.

06

Compensation & Benefits

Pay structures and benefits that are fair, competitive, and built to attract the talent your growth demands.

07

Employee Relations

The difficult conversations, the messy dynamics, the moments that matter. Strategic counsel when the stakes are high.

08

Culture-Led Brands

Define your values and operationalize them — in your hiring, your rituals, your story. Culture as a growth lever.

09

Systems & Tooling

Select and implement the right HRIS, payroll, and people tools — a stack that streamlines operations as you scale.

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Trusted by brands. Chosen by founders.

Whether you're hiring your first employee or shaping a team of fifty, we’d love to hear where your business is today and where you plan on taking it.

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Trusted By

Versed
Merit
Mate
Pistola
Avaline
Therabody
Rhode